Articles & Databases


Books in the Library's Reference area:

Consumer Behavior & Demographics

See the Data & Statistics guide for more sources of demographic data.

Video & Images

    Citing Your Sources

The styles mainly used for Business and Economics are:

However, you should follow the instructions given by your professor, editor, or journal first. See the Citation Resources page for more detailed information on citation styles.

    How to Find Marketing Books

Browse the library shelves with these call numbers:

HC 79
Special Topics (including consumer demand)
HF 5410 - 5417.5
Marketing. Distribution of Productions
HF 5801- 6182

Need help with call numbers? Learn more >>

Want to find ebooks? Learn how to find ebooks >>

    Have more questions?

Sophia Du Val
149 Cowles Library