Designing Survey Questions
Tips for developing an effective survey question:
- Keep them clear, simple, and applicable.
- Address one issue at a time.
- Do not ask too difficult of questions.
Formats which can be combined in a survey.
- Forced (close-ended)
- Open-Ended
Question order:
- Start and end with easy questions.
- Think about the logic flow between questions to collect good results.
Additional recommendations:
- Send an invitation. A survey invitation letter or email should include 1-2 sentences describing the survey purpose or goal.
- Include a disclosure:
- Survey length
- Ensure response confidentiality
- Ensure voluntary participation
- Provide contact information for participants to ask questions
- Pretest your survey. Before administrating a survey, test it in advance to determine its effectiveness.
Survey Basics by
Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data-but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.
Call Number: eBook
